Save Martin Save The World

***** Accomplishing A Tough Goal - April 24th Update
Two things happened to inform and soften this post. On Sunday I almost drowned hanging on to a dock and great feedback from my boss. Nothing like a near death experience to shine a new light on your life :). Believe me I thought how goofystupid I was going to seem having drowned hanging on to a wooden dock but for about ten minutes drowning was a real possibility (will blog about that experience some day soon). The other is one of my bosses spoke to this post directly. The upshot is yes we need to accomplish a tough goal, but it isn't do so or you are gone. It is "let's do this together and figure it out." Cool, double unbranded traffic is tough but possible. Did I mention how much I love working here? Marty



Tough Goal: 90 Days To Double Non-Branded Traffic

• Have 90 days To double nonbranded inbound traffic to Atlanticbt.com
• Atlantic BT is the largest (coolest and best) web development and Internet marketing firm in Raleigh/Durham
• Company was founded in 1998 with a handful of people and is now over 70
• Company's strengths are in web design and development (.Net, php)
• Solid marketing team about to be headed up by a good guy who is replacing me
• My new "special projects" goal is to market the core brand and develop a sophisticated inbound marketing engine
• The inbound engine we need to create mashes ideas from (or possibly even these actually tools) Software As A Service tools such as Baynote, Oracle/Endeca, MyBuys, Bronto, TeaLeaf, HubSpot and Marketo
• The idea is to spider web traffic, make the web sticky and getting stickier with predictive modeling based on algorithms, personas, click path and behavior

What Is All This Save The World Stuff?
Life lessons learned the hard way:

• We are all in this life thing together despite it rarely seeming that way
• Life is short, do what you love with people who you love and who love you back
• Teams, teams, teams - you are stronger together than apart or alone
• Every problem has a plan no matter how chaotic life is or how far away any reasonable plan feels
• You are never half as alone as you think and there is always more (energy, love, resources) in the tank
• No one (including yourself) can understand or relate to a problem at the macro level, all problems are only understandable through stories and even big problems need to be reduced to an intimate scale
• There are always more solutions than you see in front of you now and this is especially true during a crisis
• The only way to save the world is one person and problem at a time, so despite not being related or possibly even knowing each other we are connected and "related" in a way

Ideas I'm kicking around for doubling non-branded traffic include:

• Daily video blog 
• Summer "Work With Martin, Learn Internet Marketing Internship Contest" (just because need HELP and the house is pretty lonely now that I'm the only one in it again and that is way too long a story)
• Create a contest with a more detailed RFP (request for proposal), a cash prize and find and test new cool ideas (this feels too much like the search for a silver bullet that doesn't exist)
• Worry (only increases the stress and doesn't get daddy a new pair of shoes or help keep my job)
• Give Up (not in my nature)
• Figure Something Out FAST (where I'm spending most of my time)

There is an answer. There is always an answer. If you like one of the ideas above let me know. If you have other ideas please share them. If you would like to help, if you would like to become a FOM (Friend of Martin), if you have ideas or if you want to just ride the train with me email me at mobriff(at)gmail.

If you have talents and sweat equity you would like to contribute it will be much appreciated. If you can help me spread the word about Save Martin, Save The World please do anything, take any action, and I will curate what happens so everyone sees, can follow and contribute to our results.

Thanks,

Marty Smith